Why I built this company the way I did.

I am Lilian, the owner of With Personality.
Rather than open the way most people do, I would like to speak plainly about where we are different.

In life, and in my time in this industry, I have found that quality of care is shaped by how well a carer understands people, and that the best outcomes come from the strength of the relationship behind them. Psychologists know this, and so do many other people-centred professions.

I have also come to believe something else, and it sits underneath everything we do. Our environment shapes how much of ourselves we can reach.

Relationships are one of the largest parts of that environment. How safe we feel with someone decides how much of ourselves we are willing to show.

I thought about the people I love, and the care I would want for them one day, and I built the company around that: care delivered by genuinely present, emotionally skilled people. I hire for attitude and train the rest.

Our people are supported to keep growing, in emotional intelligence, and in skills that turn into real connection. We look after them the way we would want them to look after you, because people who feel valued show up differently.

Warmly,
Lilian Armitage


What we’re here for

Our mission

We bring warm, switched-on people into the homes and lives of the people we support, so they feel respected, enjoy their time, and are a little more themselves for our being there.

Two hands, one gently holding another

Our values

Integrity

You can count on us. We turn up when we say we will, we do what we agreed, and we’ll always be straight with you, with all our other values at heart.

Attunement

We pay attention. We’ll often pick up on the small things (a shift in your mood or energy) and gently check in. Getting to know someone takes time, and we’re glad to do it at your pace.

Joy and curiosity

We’re genuinely interested in you: your stories, your interests, what makes a good day a good day. Expect real conversation and a bit of lightness, not just tasks ticked off a list.

Kindness, with a spine

We’re warm and honest with you, because both combined are what make a relationship feel safe and real. You’ll always be treated with respect, and you can trust that what we say, we mean.

“Sometimes you have to ask yourself…
and, what else is possible?”

Curious? Find out more